Damien Horan and Daniel Oliver, two friends with a like-minded appreciation for fine-design and dedication to well made clothing, established Assembly Label in May 2011, with a prophecy to construct refined menswear using high-quality fabrics and classic shapes. Stocking in just one boutique in Australia, the Assembly Label philosophy was born.
Pioneering Assembly Label with men’s collections based around beachside living and wardrobe essentials, offering core staples and tailored garments, the brand’s offering expanded to embrace denim, outerwear and accessories.
Assembly Label debuted its women’s collection in July 2014, comprised of high quality cottons, silks and denims. The collection draws on the original fundamentals of the brand, creating an ageless wardrobe for the everywoman.
Now stocked in over 200 stores worldwide, Assembly Label prides itself on being the epicenter for wardrobe essentials for both men and women. The brand challenges the ever-changing nature of modern dressing, by allowing it to sit still with timeless pieces and contemporary basics.
Since its inception with everyday menswear, and debut women’s collection, Assembly Label evolved once more in early 2015, opening its first concept store in Sydney’s iconic Bondi Road. With the perfect balance of relaxed living and leisure imbued into the space, the journey continued once more to allow a second Sydney store and café in the beachside suburb of Manly. The combination of the boutique/cafe provides shoppers with a unique elevated shopping experience, balancing lifestyle and community.
Following the esteem of stores in its hometown, Assembly Label opened its doors to its first interstate store in early August 2016 in Fortitude Valley’s emerging shopping precinct of James Street, Brisbane. The organic space and its ‘pops of nature’ perfectly compliment the brand’s luxury essentials.
The brand’s fourth concept store is located amongst the alluring historic facades of Melbourne’s High Street, Armadale. Opening in August 2016, the light-filled store embraces luxury and timelessness through its highly considered design and offering.
Each of the Assembly Label stores, whilst distinct in geography sit seamlessly into their neighbourhood, bringing forward an endless approach to the brand’s focus on its community. Co-designed with design-duo Mr and Mrs White, the stores form the perfect canvas for the brands luxury essentials as well as a carefully curated offering of home wares and lifestyle products.
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